With this in mind, we rounded up standout options that, for the most part, are reserved for color specialists to consider using on their clients. 'Pro hair color works on a level and tone system that only a professional knows how to formulate properly,' he explains. While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist. 'Depending on what kind of work I'm doing, I change up what I'm using,' he tells Byrdie. Celebrity colorist Reece Walker says he uses a medley of professional brands.
In any case, if you want the best results, it's worth exploring higher-end formulas. Maybe you're a DIY dye veteran, a salon devotee, a professional stylist, or are new to the world of hair coloring.